Pakistan's best MCQs practice hub — FPSC · PPSC · CSS · NTS · Other Exams
Login

What research tool presents respondents with structured statements and asks them to rate agreement on a scale from ‘Strongly Disagree’ to ‘Strongly Agree’?

ALikert Scale
BStapel Scale
CThurstone Scale
DSemantic Differential Scale

Explanation

* Likert Scale measures attitudes by asking respondents to indicate degree of agreement/disagreement on 5-point or 7-point scales.
* Semantic Differential Scale uses bipolar adjectives (e.g., Efficient vs Inefficient).
* Likert scales are widely used in quantitative marketing research surveys.

Exam Relevance
  • Topic: Marketing Research
  • Subtopic: Measurement & Scaling
Submitted by: mcqstutor Team More Marketing MCQs →

No Comments

Leave a comment

Your email address will not be published. Required fields are marked *