Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Differential effect that brand knowledge has on consumer response to the marketing of that brand is known as:
ABrand Identity
BBrand Awareness
CBrand Loyalty
DCustomer-Based Brand Equity
The practice of using deceptive or exaggerated marketing claims to present an environmentally responsible public image is called:
ASocial Marketing
BEthical Branding
CCause Marketing
DGreenwashing
Extending an existing brand name to new or modified product categories is known as:
AMultibrands
BLine Extension
CBrand Extension
DCo-Branding
The practice of using the established brand names of two different companies on the same product is called:
APrivate Labeling
BIngredient Branding
CCo-Branding
DLicensing
Services cannot be seen, tasted, felt, heard, or smelled before they are bought. This unique service characteristic is:
AService Variability
BService Intangibility
CService Inseparability
DService Perishability
Because services are produced and consumed simultaneously and cannot be separated from their providers, they exhibit:
AService Inseparability
BService Heterogeneity
CService Perishability
DService Intangibility
The model that measures service quality across five dimensions—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—is:
AService-Profit Chain
BGAP Model
CKano Model
DSERVQUAL Model
Directly connecting with carefully targeted individual consumers to obtain an immediate response and cultivate lasting relationships is:
AMass Advertising
BPublicity
CSales Promotion
DDirect Marketing
In digital marketing, the percentage of website visitors who leave after viewing only a single page is called:
AChurn Rate
BClick-Through Rate (CTR)
CBounce Rate
DConversion Rate
Marketing that involves creating, publishing, and distributing valuable, relevant, and consistent content to attract a defined audience is:
AContent Marketing
BOutbound Marketing
CViral Marketing
DAffiliate Marketing