Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Arranging for a market offer to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is called:
ABranding
BPositioning
CSegmentation
DBenchmarking
People within a reference group who, because of special skills, knowledge, or personality, exert social influence on others are:
AGatekeepers
BOpinion Leaders
CLaggards
DSurrogate Buyers
Products bought by final consumers for personal consumption, categorized into convenience, shopping, specialty, and unsought goods, are termed:
ARaw Materials
BIndustrial Products
CConsumer Products
DCapital Items
In business buying, all the individuals and units that play a role in the purchase decision-making process form the:
AVendor Evaluation Panel
BBuying Center
CBoard of Directors
DSupply Chain Committee
The total number of items that a company carries within its product lines is referred to as product mix:
AConsistency
BLength
CWidth
DDepth
In which stage of the Product Life Cycle (PLC) do sales grow rapidly, profits peak, and competitors enter the market?
ADecline Stage
BIntroduction Stage
CGrowth Stage
DMaturity Stage
A pricing strategy where a company sets a high initial price for a new product to skim maximum revenues layer by layer from the target market is called:
AMarket-Skimming Pricing
BValue-Based Pricing
CMarket-Penetration Pricing
DCost-Plus Pricing
Setting prices based on the buyer’s perceptions of value rather than on the seller’s cost is known as:
ATarget Return Pricing
BCompetition-Based Pricing
CCost-Based Pricing
DValue-Based Pricing
Pricing products that must be used along with a main product, such as razor blades with a razor, is known as:
AProduct-Bundle Pricing
BTwo-Part Pricing
CBy-Product Pricing
DCaptive-Product Pricing
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer is a:
AMarketing Channel
BSupply Chain
CValue Network
DLogistics System