Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Which pricing method sets price based on competitor pricing without considering company costs or demand?
ATarget Return Pricing
BGoing-Rate Pricing
CValue-Based Pricing
DCost-Plus Pricing
Which type of market segmentation groups buyers based on knowledge, attitudes, uses, or responses to a product?
APsychographic Segmentation
BGeographic Segmentation
CDemographic Segmentation
DBehavioral Segmentation
What digital marketing term represents the percentage of total website visitors who execute a desired goal action, such as completing a purchase?
AChurn Rate
BConversion Rate
CBounce Rate
DClick-Through Rate
What market positioning concept involves creating a visual map of consumer perceptions regarding competing brands along key dimensions?
AValue Chain Map
BPerceptual Mapping (Positioning Map)
CBCG Matrix
DConjoint Analysis
Which organizational buying role includes technical specialists who define product specifications and help evaluate alternative supplier offers?
AGatekeepers
BDeciders
CInfluencers
DBuyers
What is the strategic process of developing new products that replace existing products within a firm’s own product line, potentially reducing existing sales?
ALine Extension
BCo-Branding
CBrand Extension
DCannibalization
What type of marketing seeks to build social awareness and behavioral change for public good rather than commercial profit?
ACause Marketing
BSocial Marketing
CSocietal Marketing
DCommercial Marketing
Services cannot be stored, saved, or inventoried for future sale or consumption. This property is known as:
AIntangibility
BInseparability
CPerishability
DVariability
Which type of brand strategy combines a firm’s corporate brand name with individual product names (e.g., Kellogg’s Rice Krispies)?
AIndividual Branding
BUmbrella Branding
CSub-Branding (Corporate-Endorsed)
DPrivate Labeling
The high variability in service quality caused by human delivery and individual provider performance is referred to as service:
AInseparability
BVariability (Heterogeneity)
CIntangibility
DPerishability