Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Life insurance, cemetery plots, and emergency blood donations are classic commercial examples of:
AConvenience Products
BShopping Products
CUnsought Products
DSpecialty Products
Which segment requirement specifies that a market segment must be large or profitable enough to serve effectively?
AAccessibility
BActionability
CMeasurability
DSubstantiality
Positioning a brand as ‘More for More’ means:
AOffering lower quality at a much lower price
BProviding similar benefits at a discount
CProviding the most upscale product or service and charging a higher price to cover higher costs
DOffering higher quality products at the same low price
The strategy of targeting multiple market segments with distinct, specialized marketing offers designed for each segment is called:
AUndifferentiated Marketing
BMass Customization
CDifferentiated (Segmented) Marketing
DNiche Marketing
Which BCG Matrix quadrant contains products or business units with low market share in low-growth mature markets that usually generate barely enough cash to maintain themselves?
ACash Cows
BStars
CDogs
DQuestion Marks
According to the Ansoff Matrix, entering a completely new business sector with brand new products for brand new customer markets is classified as:
AMarket Development
BProduct Development
CMarket Penetration
DDiversification
In SWOT Analysis, internal favorable factors that can be leveraged to achieve business objectives are called:
AStrengths
BWeaknesses
CThreats
DOpportunities
In Michael Porter’s Five Forces model, which force assesses the ease with which buyers can switch from an industry’s product to an alternative product category?
ARivalry Among Existing Competitors
BBargaining Power of Buyers
CThreat of New Entrants
DThreat of Substitute Products
Which objective-setting framework emphasizes that goals should be Specific, Measurable, Achievable, Relevant, and Time-bound?
ASMART Framework
BVRIO Framework
CPESTEL Model
DSWOT Analysis
When a company grows by acquiring suppliers or raw material producers upward in its supply chain, it is executing:
ABackward Vertical Integration
BConglomerate Integration
CForward Vertical Integration
DHorizontal Integration