Which state of felt deprivation drives a consumer toward purchasing a product or service to achieve satisfaction?

Explanation

* A Need is a state of felt deprivation regarding basic human physical, social, or individual requirements.
* Wants are needs shaped by culture and personality; Demands are human wants backed by purchasing power; Utility is satisfaction derived from consumption.
* According to Philip Kotler, marketers do not create needs; needs pre-exist, and marketers influence wants.