Which type of brand strategy combines a firm’s corporate brand name with individual product names (e.g., Kellogg’s Rice Krispies)?

Explanation

* Sub-Branding combines an overarching master corporate brand name with specific individual product names.
* It leverages existing corporate trust while establishing distinct identity for individual product lines.
* Individual branding (e.g., Procter & Gamble’s Tide) keeps corporate name separate from product names.