Services cannot be stored, saved, or inventoried for future sale or consumption. This property is known as:
AIntangibility
BInseparability
CPerishability
DVariability
Explanation
* Perishability means services cannot be held in inventory; unused service capacity is lost forever.
* Service providers manage perishability using dynamic pricing, reservation systems, and flexible staffing.
* It creates operational challenges during demand fluctuations.
Exam Relevance
- Topic: Services Marketing
- Subtopic: Service Characteristics

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