What is the digital marketing term for search engine optimization tactics designed to improve website rankings organically without paid ads?
APPC (Pay-Per-Click)
BDisplay Advertising
CSEO (Search Engine Optimization)
DSEM (Search Engine Marketing)
Explanation
* Search Engine Optimization (SEO) improves organic website visibility on search result pages through keyword optimization and content quality.
* Search Engine Marketing (SEM) includes paid search campaigns like Google Ads (PPC).
* SEO builds long-term sustainable traffic without per-click cost.
Exam Relevance
- Topic: Digital & Direct Marketing
- Subtopic: Search Marketing
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