In business buying, which individual in the buying center formally controls the purchasing authority to select suppliers and execute terms?
AGatekeeper
BDecider
CUser
DBuyer
Explanation
* The Buyer holds formal authority to select vendors, negotiate purchasing terms, and execute contracts.
* The Decider possesses informal or formal power to approve final supplier choices.
* In complex B2B purchases, buyers and deciders may be different individuals or teams.
Exam Relevance
- Topic: Business Marketing
- Subtopic: Buying Center Roles

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