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In business buying, which individual in the buying center formally controls the purchasing authority to select suppliers and execute terms?

AGatekeeper
BDecider
CUser
DBuyer

Explanation

* The Buyer holds formal authority to select vendors, negotiate purchasing terms, and execute contracts.
* The Decider possesses informal or formal power to approve final supplier choices.
* In complex B2B purchases, buyers and deciders may be different individuals or teams.

Exam Relevance
  • Topic: Business Marketing
  • Subtopic: Buying Center Roles
Submitted by: mcqstutor Team More Marketing MCQs →

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