What model describes how sales of a new product or technology spread through a market across different categories of adopters over time?

Explanation

* Rogers’ Diffusion of Innovations model explains how novel ideas spread across populations.
* Five adopter categories: Innovators (2.5%), Early Adopters (13.5%), Early Majority (34%), Late Majority (34%), and Laggards (16%).
* Identifying opinion leaders among Early Adopters helps accelerate market diffusion.