Which component of the promotional mix involves personal interactions between the sales force and individual customers for the purpose of making sales and building relationships?

Explanation

* Personal Selling is a two-way, personal communication between salespeople and individual customers.
* It is most effective in B2B environments and high-involvement consumer purchases (e.g., real estate, complex machinery).
* Core stages include prospecting, preapproach, approach, presentation, handling objections, closing, and follow-up.