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When a firm adjusts prices to account for geographical location of buyers and freight transportation costs, it is using:

ADiscriminatory Pricing

BSegmented Pricing

CGeographical Pricing

DPsychological Pricing

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What pricing strategy sets prices below normal levels or below cost to clean out inventory or attract traffic during special periods?

ADynamic Pricing

BPromotional Pricing

CGeographic Pricing

DTarget Return Pricing

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Which sampling technique selects population members based on accessibility and ease of recruitment rather than random selection?

ACluster Sampling

BStratified Random Sampling

CConvenience Sampling

DSystematic Sampling

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What type of marketing research design is conducted to gather preliminary information that will help define problems and suggest hypotheses?

AExploratory Research

BDescriptive Research

CCausal Research

DConclusive Research

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In Porter’s Value Chain framework, which of the following is classified as a primary business activity?

AInbound Logistics

BHuman Resource Management

CTechnology Development

DProcurement

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Which strategic tool evaluates business units along two axes: Market Attractiveness and Business Unit Strength?

AAnsoff Matrix

BPorter's Value Chain

CGE / McKinsey Matrix

DBCG Matrix

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What is the marketing state where consumers desire products that have undesirable social consequences, such as cigarettes or alcohol?

ADeclining Demand

BUnwholesome Demand

CLatent Demand

DIrregular Demand

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Which type of demand situation occurs when a significant portion of the market dislikes the product and may even pay a price to avoid it?

AUnwholesome Demand

BLatent Demand

CFaltering Demand

DNegative Demand

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What is the systematic process of identifying, measuring, analyzing, and communicating financial information to internal managers for planning and control?

ATax Accounting

BFinancial Accounting

CManagement Accounting

DAuditing

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Under IFRS 9, financial assets are classified into three measurement categories based on business model and cash flow characteristics. Which is NOT one of these categories?

AFair Value through Profit or Loss (FVTPL)

BHistorical Cost through Profit or Loss

CAmortised Cost

DFair Value through Other Comprehensive Income (FVOCI)

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