In Michael Porter’s Generic Strategies model, a company that focuses on serving a narrow market segment with specialized products at premium prices is pursuing a:

Explanation

• Focused Differentiation caters to a narrow target niche by offering highly customized or superior products.
• Porter’s generic framework identifies four core strategies based on competitive advantage (Cost vs Differentiation) and target scope (Broad vs Narrow).
• Broad Differentiation targets wide market segments with unique product attributes.