The process of segmenting, targeting, and positioning is collectively known as the STP framework in marketing management. What comes immediately after market segmentation?

Explanation

• The STP model represents the strategic progression of modern marketing: Segmentation -> Targeting -> Positioning.
• After segmenting a broad market into distinct buyer groups, the firm must select specific segment(s) to enter (Market Targeting).
• Formulated by Philip Kotler, targeting strategies include Undifferentiated, Differentiated, Concentrated (Niche), and Micro-marketing.