Which consumer adoption category contains opinion leaders who adopt new ideas early with careful consideration and influence others?

Explanation

* Early Adopters are opinion leaders in their communities who adopt new technologies early and thoughtfully.
* Innovators are venturesome risk-takers (2.5%); Early Adopters (13.5%) serve as key influencers for the Early Majority.
* Winning over Early Adopters is essential for driving mass market diffusion.