According to Everett Rogers’ Diffusion of Innovations theory, the first group of consumers to adopt a new technology or product are called:

Explanation

* Innovators represent the initial 2.5% of adopters who are risk-tolerant, adventurous, and eager to try novel ideas.
* Early Adopters (13.5%) are opinion leaders; Early Majority (34%) adopt before average; Laggards (16%) are bound by tradition.
* Innovators play a pivotal role in launching products by providing initial feedback and exposure.