Pakistan's best MCQs practice hub — FPSC · PPSC · CSS · NTS · Other Exams
Login

Which type of research design aims to describe marketing problems, situations, or markets such as consumer demographics or attitudes?

ACausal Research
BDescriptive Research
CPredictive Research
DExploratory Research

Explanation

* Descriptive Research seeks to describe market characteristics, user profiles, or consumer attitudes.
* Exploratory Research gathers preliminary information to help define problems and suggest hypotheses.
* Causal Research tests hypotheses about cause-and-effect relationships.

Exam Relevance
  • Topic: Marketing Research
  • Subtopic: Research Design Types
Submitted by: mcqstutor Team More Marketing MCQs →

No Comments

Leave a comment

Your email address will not be published. Required fields are marked *