Which core concept of consumer motivation represents internal driving forces that impel individuals to take action to satisfy unfulfilled needs?

Explanation

* A Motive (or drive) is a sufficiently pressing need that directs a person to seek satisfaction.
* Maslow’s Hierarchy of Needs classifies human motives from physiological needs to self-actualization.
* Motivation research seeks to uncover underlying subconscious motives behind consumer purchase decisions.