In strategic planning, the BCG Matrix classifies high market share business units in low-growth industries as:

Explanation

• Cash Cows generate substantial cash surpluses beyond what is needed to maintain their market position in slow-growing industries.
• Funds generated by Cash Cows are reinvested to support high-potential Question Marks and Stars.
• When industry growth slows down, Stars naturally transition into Cash Cows if they maintain market leadership.