Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Which type of demand situation occurs when a significant portion of the market dislikes the product and may even pay a price to avoid it?
AUnwholesome Demand
BLatent Demand
CFaltering Demand
DNegative Demand
Which type of strategy involves introducing new brand names in an existing product category to capture different market segments?
ABrand Extension
BCo-Branding
CMultibrands
DLine Extension
What is the marketing state where consumers desire products that have undesirable social consequences, such as cigarettes or alcohol?
ADeclining Demand
BUnwholesome Demand
CLatent Demand
DIrregular Demand
Which strategic tool evaluates business units along two axes: Market Attractiveness and Business Unit Strength?
AAnsoff Matrix
BPorter's Value Chain
CGE / McKinsey Matrix
DBCG Matrix
In Porter’s Value Chain framework, which of the following is classified as a primary business activity?
AInbound Logistics
BHuman Resource Management
CTechnology Development
DProcurement
What type of marketing research design is conducted to gather preliminary information that will help define problems and suggest hypotheses?
AExploratory Research
BDescriptive Research
CCausal Research
DConclusive Research
Which sampling technique selects population members based on accessibility and ease of recruitment rather than random selection?
ACluster Sampling
BStratified Random Sampling
CConvenience Sampling
DSystematic Sampling
What pricing strategy sets prices below normal levels or below cost to clean out inventory or attract traffic during special periods?
ADynamic Pricing
BPromotional Pricing
CGeographic Pricing
DTarget Return Pricing
When a firm adjusts prices to account for geographical location of buyers and freight transportation costs, it is using:
ADiscriminatory Pricing
BSegmented Pricing
CGeographical Pricing
DPsychological Pricing
Which channel intermediary buys goods from producers, takes title, stores inventory, and resells them primarily to other businesses or retailers?
AWholesaler
BRetailer
CBroker
DCommission Agent