Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Which research method collects primary data by selecting matched groups of subjects, giving them different treatments, controlling external variables, and checking differences in responses?
AEthnographic Research
BExperimental Research
CObservational Research
DSurvey Research
When a firm charges a high price initially to recoup R&D expenses and then gradually lowers price over time, it is using:
AMarket-Skimming Pricing
BLoss Leader Pricing
CMarket-Penetration Pricing
DPredatory Pricing
When a firm charges different prices to different customer segments for the same product or service without corresponding cost differences, it is practicing:
APsychological Pricing
BSegmented Pricing
CPromotional Pricing
DDynamic Pricing
What is the systematic evaluation of product lines, brands, and business units to determine allocation of organizational resources called?
AGap Analysis
BPortfolio Analysis
CValue Chain Analysis
DCompetitive Benchmarking
What term describes the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization?
AInternal Records System
BMarketing Decision Support System
CCompetitive Intelligence
DMarketing Research Process
Which type of demand occurs when an increase in the price of one product leads to an increase in the demand for another product?
AComplementary Demand
BDerived Demand
CJoint Demand
DSubstitute Demand
Which type of marketing strategy emphasizes building long-term, mutually beneficial ties with key stakeholders like customers, suppliers, and distributors?
ARelationship Marketing
BOutbound Marketing
CMass Marketing
DTransactional Marketing
In consumer behavior, what type of decision-making occurs when consumers buy goods with low involvement and significant perceived brand differences?
ADissonance-Reducing Behavior
BVariety-Seeking Buying Behavior
CHabitual Buying Behavior
DComplex Buying Behavior
Which promotional mix element uses short-term incentives like coupons, cash refunds, or point-of-purchase displays to encourage immediate purchase?
APersonal Selling
BInstitutional Advertising
CConsumer Sales Promotion
DPublicity
What is the process of dividing a total market into distinct groups based on variables such as social class, lifestyle, or personality traits?
ABehavioral Segmentation
BDemographic Segmentation
CPsychographic Segmentation
DGeographic Segmentation