Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
What model describes how sales of a new product or technology spread through a market across different categories of adopters over time?
AAnsoff Matrix
BKano Model
CPLC Model
DDiffusion of Innovations Model
The total volume of a product that would be bought by a defined customer group in a defined geographic area in a defined time period is:
ASales Forecast
BMarket Demand
CCompany Sales Potential
DMarket Potential
Which promotion mix tool involves building direct relationships with consumers using interactive online platforms and social networks?
AMass Television Advertising
BPrint Catalog Marketing
CSocial Media Marketing
DTrade Shows
What is the strategic process of aligning all promotional communications to deliver a clear, consistent, and compelling message across all customer touchpoints?
AIntegrated Marketing Communications (IMC)
BGlobal Marketing Strategy
CPublic Relations Management
DOmnichannel Distribution
In strategic portfolio analysis, an SBU that operates in a high-growth market but holds a low market share is categorized as a:
ADog
BStar
CQuestion Mark
DCash Cow
In services marketing, what framework connects employee satisfaction and service quality directly to customer satisfaction, customer loyalty, and profitability?
ASERVQUAL Scale
BServices Marketing Triangle
CGAP Model
DService-Profit Chain
Which pricing strategy involves setting prices that end in odd numbers (e.g., $9.99 or $19.95) to create the psychological perception of a significantly lower price?
APsychological Pricing
BPenetration Pricing
CGeographic Pricing
DCost-Plus Pricing
Which level of market segmentation involves targeting a very small, specific group of customers who seek a specialized combination of benefits?
AMass Marketing
BGlobal Marketing
CNiche Marketing
DSegment Marketing
A strategy where a manufacturer offers its product through two or more different marketing channels to reach one or more customer segments is a:
AMultichannel Distribution System
BHorizontal Marketing System
CCorporate VMS
DAdministered VMS
What is the strategic process of creating a unique brand name, image, and identity in the consumer’s mind through consistent communications?
ABranding
BProduct Management
CPositioning Strategy
DMarket Development