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What research tool presents respondents with structured statements and asks them to rate agreement on a scale from ‘Strongly Disagree’ to ‘Strongly Agree’?

ALikert Scale

BStapel Scale

CThurstone Scale

DSemantic Differential Scale

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Which pricing policy sets an artificially high regular price to make a discounted promotional price look like an exceptional bargain?

APredatory Pricing

BDeceptive Reference Pricing

CDynamic Pricing

DPrice Discrimination

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What term refers to a market structure where a few dominant sellers serve a large number of buyers, resulting in high competitor price interdependence?

AOligopoly

BMonopoly

CMonopolistic Competition

DPure Competition

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In business buying, which individual in the buying center formally controls the purchasing authority to select suppliers and execute terms?

AGatekeeper

BDecider

CUser

DBuyer

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Which type of brand strategy combines a firm’s corporate brand name with individual product names (e.g., Kellogg’s Rice Krispies)?

AIndividual Branding

BUmbrella Branding

CSub-Branding (Corporate-Endorsed)

DPrivate Labeling

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What is the strategic process of developing new products that replace existing products within a firm’s own product line, potentially reducing existing sales?

ALine Extension

BCo-Branding

CBrand Extension

DCannibalization

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What market positioning concept involves creating a visual map of consumer perceptions regarding competing brands along key dimensions?

AValue Chain Map

BPerceptual Mapping (Positioning Map)

CBCG Matrix

DConjoint Analysis

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Which type of market segmentation groups buyers based on knowledge, attitudes, uses, or responses to a product?

APsychographic Segmentation

BGeographic Segmentation

CDemographic Segmentation

DBehavioral Segmentation

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In global marketing, what entry strategy involves a home company contracting with a foreign manufacturer to produce products or perform services?

ALicensing

BExporting

CContract Manufacturing

DJoint Venture

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Which post-purchase consumer metric evaluates customer willingness to recommend a company’s product or service to friends or colleagues?

ANet Promoter Score (NPS)

BChurn Rate

CCustomer Satisfaction Index (CSAT)

DCustomer Effort Score (CES)

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