The phenomenon where a business focuses on its own products rather than on the underlying benefits and experiences required by customers is termed:

Explanation

* Marketing Myopia occurs when a company defines its business by its products rather than the basic customer needs it satisfies.
* Cognitive dissonance is post-purchase doubt; Cannibalization occurs when new products reduce sales of existing ones; Brand dilution weakens brand equity.
* The concept was famously introduced by Theodore Levitt in a 1960 Harvard Business Review article.