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What term describes a detailed plan that outlines marketing objectives, target markets, positioning, and tactical programs for a specific period?

AMarketing Plan

BBusiness Model

CMission Statement

DCorporate Strategy

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Which type of research design aims to describe marketing problems, situations, or markets such as consumer demographics or attitudes?

ACausal Research

BDescriptive Research

CPredictive Research

DExploratory Research

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What is the strategic process of creating a unique brand name, image, and identity in the consumer’s mind through consistent communications?

ABranding

BProduct Management

CPositioning Strategy

DMarket Development

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Which level of market segmentation involves targeting a very small, specific group of customers who seek a specialized combination of benefits?

AMass Marketing

BGlobal Marketing

CNiche Marketing

DSegment Marketing

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In services marketing, what framework connects employee satisfaction and service quality directly to customer satisfaction, customer loyalty, and profitability?

ASERVQUAL Scale

BServices Marketing Triangle

CGAP Model

DService-Profit Chain

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Which type of demand occurs when an increase in the price of one product leads to an increase in the demand for another product?

AComplementary Demand

BDerived Demand

CJoint Demand

DSubstitute Demand

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What is the systematic evaluation of product lines, brands, and business units to determine allocation of organizational resources called?

AGap Analysis

BPortfolio Analysis

CValue Chain Analysis

DCompetitive Benchmarking

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When a firm charges a high price initially to recoup R&D expenses and then gradually lowers price over time, it is using:

AMarket-Skimming Pricing

BLoss Leader Pricing

CMarket-Penetration Pricing

DPredatory Pricing

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Which consumer decision rule evaluates brands by establishing minimum acceptable performance cutoffs for each attribute and selecting options meeting all thresholds?

ACompensatory Decision Rule

BConjunctive Decision Rule

CDisjunctive Decision Rule

DLexicographic Decision Rule

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What is the primary objective of informative advertising used during the introduction phase of a product life cycle?

ARemind Customers to Buy

BPersuade Brand Switching

COffer Seasonal Discounts

DBuild Category & Product Awareness

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