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Commercial organization that owns and controls business activities in two or more countries outside its home country is a:

ALocal Partnership

BMultinational Corporation (MNC)

CDomestic Enterprise

DState-Owned Enterprise

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Modifying a product’s features, positioning, or communications to meet unique preferences and conditions in foreign international markets is:

AStraight Extension Strategy

BGlobal Homogenization

CAdaptation Strategy

DStandardization Strategy

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Entering a foreign market by creating a foreign-based assembly or manufacturing facility in partnership with local investors is a:

AManagement Contracting

BDirect Exporting

CJoint Venture

DLicensing

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A business model where a master company grants an independent operator the right to run a business using its trade name and system is:

AStrategic Alliance

BFranchising

CLicensing

DJoint Venture

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The process of managing detailed information about individual customers and carefully managing customer touchpoints to maximize loyalty is:

ASupply Chain Management

BCustomer Relationship Management (CRM)

CEnterprise Resource Planning

DTotal Quality Management

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The total financial value of a customer relationship across their entire relationship lifespan with a company is known as:

AShare of Customer

BCustomer Relationship Index

CCustomer Lifetime Value (CLV)

DCustomer Equity

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Marketing that involves creating, publishing, and distributing valuable, relevant, and consistent content to attract a defined audience is:

AContent Marketing

BOutbound Marketing

CViral Marketing

DAffiliate Marketing

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In digital marketing, the percentage of website visitors who leave after viewing only a single page is called:

AChurn Rate

BClick-Through Rate (CTR)

CBounce Rate

DConversion Rate

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Directly connecting with carefully targeted individual consumers to obtain an immediate response and cultivate lasting relationships is:

AMass Advertising

BPublicity

CSales Promotion

DDirect Marketing

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The model that measures service quality across five dimensions—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—is:

AService-Profit Chain

BGAP Model

CKano Model

DSERVQUAL Model

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