Segmenting a consumer market based on variables such as social class, lifestyle, or personality characteristics is known as:

Explanation

* Psychographic Segmentation divides buyers into different groups based on social status, lifestyle activities, interests, or personality traits.
* Demographic segmentation relies on age, gender, income, and education; Behavioral focuses on purchase occasion and usage rate; Geographic uses regional bounds.
* VALS (Values and Lifestyles) is one of the most prominent commercial psychographic profiling frameworks.