Services cannot be stored for later sale or use. This characteristic is known as:
AService Inseparability
BService Perishability
CService Tangibility
DService Variability
Explanation
* Perishability means unused service capacity cannot be saved or inventoried for future demand (e.g., empty airline seats).
* Yield management and dynamic pricing are strategies service firms use to manage capacity and fluctuating demand.
* When demand is steady, perishability is less problematic.
Exam Relevance
- Topic: Services Marketing
- Subtopic: Service Characteristics

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