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A business buying situation in which the buyer routinely reorders something without any modifications is called a:

ANew Task
BModified Rebuy
CSystems Selling
DStraight Rebuy

Explanation

* Straight Rebuy involves routine reordering of items from approved supplier lists without specification changes.
* Modified Rebuy requires product specification, price, or supplier adjustments.
* New Task buying requires extensive research for first-time major purchases.

Exam Relevance
  • Topic: Business Marketing
  • Subtopic: B2B Purchase Types
Submitted by: mcqstutor Team More Marketing MCQs →

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