Which metric calculates the total number of ad impressions delivered divided by the total number of ad clicks generated?
AConversion Rate
BClick-Through Rate (CTR)
CCost Per Click
DBounce Rate
Explanation
* Click-Through Rate (CTR) measures the proportion of users who click on a specific digital advertisement after viewing it.
* Formula: CTR = (Total Clicks / Total Impressions) × 100.
* High CTR indicates that creative ad messaging and targeting effectively engage the audience.
Exam Relevance
- Topic: Digital & Direct Marketing
- Subtopic: Digital Campaign Metrics
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