In the BCG Growth-Share Matrix, a Strategic Business Unit (SBU) operating with a low market share in a high-growth market is classified as a:

Explanation

• The Boston Consulting Group (BCG) Matrix evaluates SBUs based on Industry Growth Rate and Relative Market Share into four quadrants: Stars, Cash Cows, Question Marks, and Dogs.
• ‘Question Marks’ (Problem Children) exist in high-growth markets but hold low share, requiring heavy investment decisions to convert them into Stars.
• Cash Cows = High share/Low growth; Stars = High share/High growth; Question Marks = Low share/High growth; Dogs = Low share/Low growth.