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Life insurance, cemetery plots, and emergency blood donations are classic commercial examples of:

AConvenience Products
BShopping Products
CUnsought Products
DSpecialty Products

Explanation

* Unsought Products are goods that the consumer either does not know about or does not normally think of buying until necessity arises.
* Convenience products are routine; Specialty products are highly sought prestige items; Shopping products are evaluated across options.
* Unsought goods demand substantial personal selling and aggressive promotional strategy.

Exam Relevance
  • Topic: Product Management
  • Subtopic: Consumer Products
Submitted by: mcqstutor Team More Marketing MCQs →

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