Products that consumers buy frequently, immediately, and with minimal comparison or buying effort are classified as:

Explanation

* Convenience Products are inexpensive, low-involvement items purchased regularly with negligible evaluation effort (e.g., milk, candy, soap).
* Shopping products involve comparison on suitability and price; Specialty products have unique characteristics; Unsought products are unknown or unthought of.
* Convenience goods require intensive distribution strategies to ensure ubiquitous availability.