Which product level in Philip Kotler’s Five Product Levels model represents the fundamental service or benefit that the customer is actually buying?

Explanation

* The Core Benefit is the fundamental need or benefit the consumer satisfies by buying the product (e.g., a hotel guest buying ‘rest and sleep’).
* Basic product is the physical object; Expected product includes standard attributes; Augmented product offers additional features/services.
* Marketers compete primarily at the Augmented Product level in developed economies.