Which objective-setting framework emphasizes that goals should be Specific, Measurable, Achievable, Relevant, and Time-bound?

Explanation

* The SMART framework ensures marketing and business objectives are clear, trackable, realistic, aligned, and deadline-oriented.
* SWOT analyzes internal/external factors; PESTEL evaluates macro-environments; VRIO assesses resource sustainability.
* Setting a SMART objective: ‘Increase online sales conversion rates by 15% within the next six months.’