According to the Ansoff Matrix, entering a completely new business sector with brand new products for brand new customer markets is classified as:

Explanation

* Diversification represents growing a business by starting or acquiring businesses outside current products and market bounds.
* Market penetration increases current market share; Market development enters new regions with current goods; Product development creates new goods for current clients.
* Diversification is considered the highest-risk strategy in the Ansoff Growth Matrix due to unfamiliarity with products and markets.