When a company targets a large share of one or a few small sub-segments or niches rather than pursuing a small share of a large market, it practices:

Explanation

* Concentrated or Niche Marketing focuses resources on gaining a dominant position within a highly defined, specialized market niche.
* Undifferentiated marketing treats the market as a single whole; Differentiated marketing targets several segments with separate offers; Micromarketing tailors products to specific individuals or locations.
* Niche marketing allows small firms with limited resources to compete effectively against larger corporate rivals.