Which promotional model outlines the sequential stages a consumer passes through: Attention, Interest, Desire, and Action?
AAIDA Model
BHierarchy of Effects Model
CInnovation Adoption Model
DInformation Processing Model
Explanation
* AIDA model outlines four consumer response stages: Attention (Awareness), Interest, Desire, and Action.
* Developed by E. St. Elmo Lewis, it serves as a cornerstone for structuring persuasive marketing communications.
* Modern adaptations add ‘Retention’ or ‘Advocacy’ to reflect post-purchase engagement.
Exam Relevance
- Topic: Promotion Strategy
- Subtopic: Communication Models
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