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In the Ansoff Corporate Growth Matrix, introducing existing products into new geographical or demographic markets is called:

ADiversification
BProduct Development
CMarket Development
DMarket Penetration

Explanation

* Market Development involves selling existing products to new target market segments or new regions.
* Market Penetration sells existing products to existing markets; Product Development sells new products to existing markets; Diversification enters new markets with new products.
* Expanding sales internationally or targeting a new demographic group are classic market development strategies.

Exam Relevance
  • Topic: Strategic Planning
  • Subtopic: Ansoff Matrix
Submitted by: mcqstutor Team More Marketing MCQs →

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