In BCG Matrix analysis, products or SBU with a high market share in a slow-growth industry are classified as:
ACash Cows
BStars
CQuestion Marks
DDogs
Explanation
* Cash Cows generate more cash than required to maintain their market position in low-growth markets.
* Stars have high market share in high-growth markets; Question Marks have low market share in high-growth markets; Dogs have low share in low-growth markets.
* Funds generated from Cash Cows are typically reinvested into Question Marks to turn them into Stars.
Exam Relevance
- Topic: Strategic Planning
- Subtopic: BCG Matrix

No Comments