Pakistan's best MCQs practice hub — FPSC · PPSC · CSS · NTS · Other Exams
Login

Which level of market segmentation involves targeting a very small, specific group of customers who seek a specialized combination of benefits?

AMass Marketing
BGlobal Marketing
CNiche Marketing
DSegment Marketing

Explanation

* Niche Marketing targets a narrowly defined customer group seeking specific combinations of benefits.
* Niches are usually small markets that attract few major competitors.
* Niche marketers gain deep customer insight and often charge premium prices.

Exam Relevance
  • Topic: STP Marketing
  • Subtopic: Targeting Strategies
Submitted by: mcqstutor Team More Marketing MCQs →

No Comments

Leave a comment

Your email address will not be published. Required fields are marked *