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In global marketing, selling goods produced in the home country directly or through intermediaries to buyers in foreign markets is called:

AContract Manufacturing
BExporting
CForeign Direct Investment
DJoint Venturing

Explanation

* Exporting is entering foreign markets by selling products produced in the company’s home country with minimal modifications.
* Indirect exporting involves working through independent international marketing intermediaries.
* Exporting involves the least commitment, financial risk, and operational control among market entry modes.

Exam Relevance
  • Topic: Global Marketing
  • Subtopic: International Entry Modes
Submitted by: mcqstutor Team More Marketing MCQs →

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