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In business buying, a person who controls the flow of information to other members of the buying center is acting as a:

ADecider
BInfluencer
CBuyer
DGatekeeper

Explanation

* Gatekeepers control the flow of information to others within the organization (e.g., administrative assistants, purchasing agents, technical experts).
* Influencers help define specifications and provide information for evaluating alternatives.
* Deciders have formal or informal power to select or approve the final suppliers.

Exam Relevance
  • Topic: Business Marketing
  • Subtopic: Buying Center Roles
Submitted by: mcqstutor Team More Marketing MCQs →

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