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When a firm charges different prices to different customer segments for the same product or service without corresponding cost differences, it is practicing:

APsychological Pricing
BSegmented Pricing
CPromotional Pricing
DDynamic Pricing

Explanation

* Segmented Pricing sells products at two or more prices, where the difference in price is not based on differences in costs.
* Forms include customer-segment pricing (student discounts), product-form pricing, location pricing, and time pricing.
* To be effective, market segments must be legally separable and show varying intensities of demand.

Exam Relevance
  • Topic: Pricing Strategy
  • Subtopic: Price Adjustment Strategies
Submitted by: mcqstutor Team More Marketing MCQs →

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