What research tool presents respondents with structured statements and asks them to rate agreement on a scale from ‘Strongly Disagree’ to ‘Strongly Agree’?
ALikert Scale
BStapel Scale
CThurstone Scale
DSemantic Differential Scale
Explanation
* Likert Scale measures attitudes by asking respondents to indicate degree of agreement/disagreement on 5-point or 7-point scales.
* Semantic Differential Scale uses bipolar adjectives (e.g., Efficient vs Inefficient).
* Likert scales are widely used in quantitative marketing research surveys.
Exam Relevance
- Topic: Marketing Research
- Subtopic: Measurement & Scaling

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