Which channel intermediary buys goods from producers, takes title, stores inventory, and resells them primarily to other businesses or retailers?
AWholesaler
BRetailer
CBroker
DCommission Agent
Explanation
* Wholesalers take legal title to goods and perform bulk-breaking, storage, risk-bearing, and transportation functions.
* Retailers sell directly to end-consumers for personal consumption.
* Brokers and Agents bring buyers and sellers together without taking legal title.
Exam Relevance
- Topic: Place Strategy
- Subtopic: Intermediary Roles

No Comments