B.F. Skinner’s Operant Conditioning Theory (Reinforcement Theory) asserts that human behavior is primarily governed by:

Explanation

• Reinforcement Theory states that individual behavior is a function of its environmental consequences, relying on rewards or punishments to shape responses.
• Positive and Negative Reinforcement both strengthen desired behaviors, whereas Punishment and Extinction diminish undesirable behaviors.
• Negative Reinforcement is NOT punishment; it increases desired behavior by removing an unpleasant stimulus.