In Michael Porter’s Generic Competitive Strategies, a company that focuses on producing unique products valued by broad customer segments follows a:

Explanation

• Differentiation is a strategy where a firm seeks competitive advantage by offering unique, high-value attributes that command premium pricing.
• Differentiation relies on superior design, strong brand reputation, advanced technology, or exceptional customer service across a broad market target.
• Differentiation targets a broad market, whereas Differentiation Focus targets a narrow niche market.