The Balanced Scorecard, created by Robert Kaplan and David Norton, measures organizational performance across four perspectives. Which of the following is NOT one of these perspectives?
AFinancial Perspective
BCustomer Perspective
CInternal Business Processes Perspective
DCompetitor Reaction Perspective
Explanation
• The Balanced Scorecard balances financial metrics with non-financial performance drivers across four core perspectives.
• The four official perspectives are: 1) Financial, 2) Customer, 3) Internal Business Processes, and 4) Learning & Growth (Organizational Capital).
• Memorize all four perspectives for quick identification in competitive exam questions.
Exam Relevance
- Topic: Strategic Management
- Subtopic: Balanced Scorecard

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